Find something to compliment / Get to know them / Ask a lot of questions!
Thank you so much for taking the time to see my presentation - it really means a lot…
Personal Story: Let me tell you a little bit more about me... (School / Major, Hobbies, Family, Dream Job)
Share Your Goals:
Mrs. _____, do you mind if I share some of my goals with you?
I’m working with Cutco Because… (Skills / Experience / Resume / Future)
I just started my Fast Start Contest. I have 10 days to... (share your goal!) ____________________________
Through Cutco, I can earn a President’s Club letter, which will look great on my resume.
Students: I also have a chance to win an All-American Scholarship to help with school... (Optional: Explain program)
Mrs. _________, since I just started, I’m going to be reading from my manual. Is that okay?
Like I said on the phone, you don’t have to get anything... BUT :-) if you do see something you like, you can get it today.
Not only would you be getting a great product, you would be helping me out toward my goals!
Plus I'm only able to work through referrals, so my biggest goal today is that you like me and Cutco enough to recommend me to some friends.
CUTCO IS AWESOME! You can buy sets or pieces and we have tons of accessories and gifts.
We also have interest-free monthly investment options so you don’t have to pay for it all at once.
Just so I know, do you cook because you have to, like to, or love to?
Great! You’re going to LOVE Cutco!
The company created a very simple App called “My Cutco Rep”, which is only available and used by Cutco Customers, like yourself.
This app allows the company to get some very simple feedback from you on me and my presentation and also eliminates all of the paperwork to make everything easier and faster. To get started, I'll need you to download the App real quick and then I'll give you my 8-digit Rep # and our 4-digit Meeting Code to enter to make this appointment official.
Okay, go ahead and download the app, let me know when you have it downloaded!
My Rep # is ________, and my meeting code is _____. Let me know when you are in!
(Rep can find Meeting Code by going to Vector Impact, and clicking as shown below) SCHEDULE > NAME OF YOUR APPOINTMENT>SCROLL DOWN TO "MEETING CODE"
Also at the end of our presentation there will be a way for you to help sponsor me to reach my goals in the company! Thanks so much for your help, ____! Okay, go ahead and open the app and answer the first two questions then set the phone off to the side until we finish. Let me know when you have finished those first two questions!
Today, I’ll tell you why Cutco is the top selling American made brand in the US, then we’ll take a look at our product line, and then review prices and specials at the end.
Before we get started, can you please grab your sharpest straight edge knife, sharpest serrated edge knife, steak knife, a shiny penny, and a cutting board.
Let me tell you a little about the COMPANY…(Scroll down to white and blue)
Since 1949, all Cutco sets have been made in the United States in our factory in Olean, New York. We sell over $250 million worth of Cutco sets annually and have over 17 million customers!
You may have seen Cutco featured on TV on The Food Network, or programs like Modern Marvels, Made in America, and how It’s Made
It’s one of the only products you can buy once, use every day, and never have to replace! Cutco is a proud producer of many KA-BAR® Knives, used by both military and law enforcement agents. Cutco is involved with many local and national charities such as make a wish, salvation army, meals on wheels, and The Alzheimer’s association.
(IN PERSON - Cut the Penny)
(VIRTUAL - Move on to Page 2: Disadvantages of Common Knives)
To start off, I’d like to show you one product that demonstrates the quality of Cutco. (SUPER SHEARS)
Everyone loves our shears! The high-carbon, stainless steel makes them good for everything in the kitchen as well as indoor and outdoor projects. They are dishwasher safe and come apart for easy cleaning. Check this out! *CUT PENNY*
The first part of my presentation is a short video that shows the quality of Cutco. After that, I’ll show you the pieces in our basic set.
A few things to know:
1) These are all real customers. Some of them have had CUTCO for decades.
2) Notice the Forever Guarantee. This is what makes us a top-selling brand in North America.
(Play the video and stop it at the timestamp 2:24)
(Enthusiasm Sells! Get Excited!!!)
There are 5 features that make Cutco the World’s Finest Set of Cutlery!
The first feature is our EXPENSIVE UNIVERSAL WEDGELOCK HANDLE, which fits any size hand... Designed by industrial designer Thomas Lamb - studied over 700 pairs of hands. The universal design locks your hand into place, increasing control and safety, while reducing fatigue. This makes Cutco more EXPENSIVE, but it’s worth it because it’s comfortable and safe.
The second feature is our EXPENSIVE THERMO-RESIN HANDLE, which will never chip or crack. It’s an expensive material to use, but it’s worth it because it’s dishwasher safe and sanitary.
The third feature is our EXPENSIVE FULL TANG CONSTRUCTION. Using the extra steel is more expensive but it’s worth it because it creates strength and balance. The THREE NICKEL- SILVER RIVETS are flush with the handle, making it strong and sanitary.
The fourth feature is our very EXPENSIVE high-grade STEEL. (High-carbon, stainless steel) This steel is expensive to use, but it’s worth it because it has “the best of both worlds”. It has High-Carbon for edge-retention and it’s stainless for beauty, making it sanitary and sharp.
The fifth feature is our Best! It’s our exclusive “Stay-Sharp” DOUBLE-D EDGE.
(IF DOING DEMO VIRTUALLY SKIP AHEAD TO VIDEO AND NEXT PAGE) Let's compare how the different types of edges work. (Take out cutting board and rope)
We cut rope because it's tough like vegetables and meats, but it will not hurt your knife's edge.
And remember, Cutco is sharp, so be careful!
1. Customer’s Serrated Edge 2. Customer’s Straight Edge 3. Cutco Petite Carver
(Go to Forever Guarantee on top right corner)
The best thing about Cutco is our 4-Part Forever Guarantee. - Cutco is one of the only products that you can buy once, use every day, and never have to replace. - The product is your proof of purchase and you can pass it down generation to generation.
1. FOREVER PERFORMANCE - If anything ever goes wrong with your Cutco, just send it back to the factory and the company will fix or replace it for free. You’ll never have to pay to replace your knives.
2. FOREVER SHARPNESS - Whenever your Cutco needs sharpening, just send it back and it will be sharpened for free. All you pay for is shipping.
3. UNCONDITIONAL MONEY BACK GUARANTEE - We have a 15 day risk free money back guarantee if you’re not satisfied for any reason at all, you can get a full refund (15 days starts when product is received)
4. UNCONVENTIONAL USE - If you (or your spouse) ever happen to destroy your Cutco through unconventional use, you can get it replaced for half price. - (using Cutco as a screwdriver, paint lid opener, or chopping a tree down with a cleaver)
(If spouse is not present)
Mrs._____ we can’t always see both spouses together, so you can try out Cutco together for a few weeks, risk free, to make sure you both love it. Cutco is such a great investment because you’ll never have to buy another set ever again, and you can’t beat American made and Forever Guaranteed!
Okay I'm going to start by showing you the pieces in our most popular set... (Go back to "Welcome" page at the of your top of screen, scroll down to slideshow that says "Homemaker Set Pieces" and open to full screen)
Mrs. _____, you can buy individual pieces, but most customers agree that over a lifetime, sets are a much better value.
It’s important to have the right tool for the right situation because of safety and efficiency. We have two larger set options for customers who love to cook, called the Ultimate and Signature Set.
But, I’m going to start with the pieces in our BASIC SET, which is the most popular. It’s called the HOMEMAKER+8. It has the minimum number of tools to do 100% of the jobs in your kitchen as efficiently as possible.
It’s the best value for the average family and it starts with your... (next slide)
Cutco’s “Air Knife” - has a long handle, makes peeling and paring comfortable. (PLAY VIDEO - 11 seconds)
You’ll use this for small jobs in the air like apples, strawberries and bananas, but rarely on the cutting board, that’s why you have your... (next slide)
(Tip – you'll see pictures showing some additional uses for each knife on slides – it's great to point them out!)
This is your “Small Utility Knife” for small fruits and veggies. (Play video/If in person cut tomato) Watch how smooth this is. You’ll never smash a tomato ever again! It's also great for cucumbers, oranges, lemons, and limes and awesome for slicing raw chicken into strips.
Which color do you like better, the black, white, or red handles?
Everyone loves the versatility of the Trimmer, but it’s never used for spreading or serving, that’s why you have your... (next slide)
(Play video)The wide, flexible DD edge on this piece allows you to cut, spread, and serve sandwiches, bagels, lasagna, and cake! It's perfect for getting peanut butter and jelly out of a jar with super smooth spreading or getting brownies out of the pan... But you’ll never use it on meat or large vegetables, that’s why you have your...
This “Large Utility Knife” is your everyday meat knife for chicken and small roasts. It’s also for large summer fruits and tough vegetables. (Play video/If in person cut Pineapple!) Wait till you see this one glide through a pineapple!
The Turning Fork has three sharp tines that make it easy to turn meats and veggies and get things out of jars.
None of the pieces so far are used for larger foods, that’s why you have your... (next slide)
This “Heavy Duty” knife disjoints large meats and is also great for melons and squash and separating frozen foods like hot dogs and hamburgers. (Play video) It protects your other knives because it's the only piece in the basic set strong enough for those jobs... But it’s not a chopping knife, that’s why you have your... (next slide)
The high knuckle clearance makes it comfortable & safer for dicing, mincing, and chopping. (Play video) This “Delicate Chopper” is great for the 6 S’s—soup, salad, stir fry, stew, stuffing, & salsa! Chef knives are for chopping, not slicing; that’s why you have your...(next slide)
(Play video) It’s the best bread knife in the world, and the long DD edge makes it great for cutting cakes, shredding lettuce, and slicing boneless meats. But it’s not for anything with a bone; that’s why we have your... (next slide)
It’s like your “Spare Tire”. You won’t use it every day, but you’ll be glad you have it! (Play video)
Do you ever BBQ or host family dinners? You’ll need it for BBQ, big roasts, and family occasions. Having both forks in the set is important; the turning fork picks food up while the carving fork holds meats down and is wide enough to go around the bones.
Can you see how over a lifetime you’re going to use every tool in your basic set? (next slide)
To complete your set, your Table Knives are used for every meal: breakfast, lunch, and dinner. The wide blade and rounded tip makes it safer and great for spreading, but with the Double-D® edge, it cuts like a steak knife!
We recommend two Table Knives per family member so you don’t have to wash them after every meal. Let’s see how our Table Knives work on some tough leather…
(If in person cut leather/If virtual play video) Let·s test out our Table Knife on some tough leather…
1. Use Customer Steak Knife, Then Use Cutco Table Knife
2. Leather in the air (Get Excited!)
3. Stack leather in strips and cut
For customers who like the feel of a larger "steakhouse style" STEAK KNIFE, our two larger sets - The Signature Set and Ultimate Set - they both come with the option for steak knives instead of table knives.
(The Steak Knife is the same length of the trimmer but with a wider blade and rounded tip)
The Signature comes with 10 table knives or 10 steak knives and the Ultimate comes with 12, so these sets are perfect for the holidays or when you have company over the house, or if you just don't want to run the dishwasher constantly you'll have some extra table knives or steak knives. (next slide)
Mrs. ______, it would be dangerous to have really sharp knives floating in a drawer. Our sets come with a solid oak WOODBLOCK, which looks great on the counter. We also have STORAGE TRAYS for the drawer or on a wall.
Our sets come with a free cutting board. It’s important to use a soft plastic cutting board. Glass, granite, and marble cutting boards are too hard and will dull your knives.
To complement your Homemaker Set, we also have incredible KITCHEN TOOLS & GADGETS.The 5-piece Kitchen Tool Set matches the rest of your set and comes in a wood block for easy storage.
Our 4-piece Entertainer Pack has comfort-grip handles and is, of course, forever guaranteed. (next slide)
It comes with our 4 most popular gadgets all in one pack.
I'm going to play these short videos one at a time starting with the...
Peeler - it peels in both directions! (Play video)
Ice Cream Scoop - it goes right through rock hard ice cream and is also great for getting the seeds out of melon (Play video)
Pizza Cutter - The blade comes out for easy cleaning (Play video)
Cheese Knife - Has holes so the cheese doesn't stick to it- it's also great for potatoes, apples, and pepperoni. This thing is awesome! (Play video)
Mrs. _______, let me review why so many people choose to invest in Cutco:
There are several reasons why so many customers choose sets:
(Scroll down to the next slide show called Set Options and go full screen)
When it comes to high-quality cutlery, it’s like anything else. There’s a wide variety of quality and prices. Cutco is top rated so we only compare to the highest quality brands...
I have a price comparison for our top competitors, Wusthof and Shun. Have you heard of them before? (Click to first slide)
These high-quality sets made overseas are two of the top selling brands in stores.
Each brand has different types of sets, which range in price. Wusthof is the most popular.
The price for this Wusthof set is $3435. Sometimes, you can find it on sale for $2,000. Shun is even more expensive. However, there are some major differences between these brands and Cutco:
Wusthof has mostly straight edges so they need to be sharpened, which is a hassle.
They are not recommended for the dishwasher and the warranty is on manufacturing defects only.
In comparison, Cutco has our unique wedge-lock handle, exclusive Double-D® “stay-sharp” edge, and we have our 4-part Forever Guarantee including our Free Sharpening.
Cutco owners will tell you that it’s ten times better than any knives they’ve ever used. Just considering the guarantee and unique features, most people would agree that Cutco is at least twice as good as Wusthof.
When something offers twice the quality and value and lasts forever, you would expect it to be at least twice the price. At twice the price you’re talking over $4000 for a set of Cutco.
Let me show you what you get...(next slide)
As I said earlier, our Homemaker+8 is our most popular set. It’s perfect for families that cook and prepare food an average amount. It has the ten basic tools I explained earlier, 8 Table Knives, the woodblock, and a sharpener for straight edges.
(next slide) This is the family set. It has the basic tools plus the 3 most popular specialty knives and it includes 10 Steak or Table Knives.
(next slide) This is your complete set. This is the best set for people who love to entertain and cook a lot and it includes 12 Steak or Table Knives
Out of these main sets, which one do you see yourself using the most?
(IF SIGNATURE OR ULTIMATE SET, CALL THE OFFICE):
(IF HOMEMAKER SET)
Great Mrs. _____, Would you prefer the set with or without the Table Knives?
The great thing is that it doesn’t cost quite $4000...In fact, it doesn’t even cost as much as Wusthof which is $3435.
The Homemaker+8 Set is only $1549 paid in full, which includes shipping. But most of our customers take advantage of our 5-month, interest-free, easy pay option which is only about $330 down today and includes tax.
(Basic Homemaker: $1225 in full or $ 263 per month for 5 months)
(Have them WRITE DOWN investment option on paper)
BUY NOW BONUS: We have a bonus where, if you buy now, I can give you the entire Kitchen Tool Set, the Entertainer Pack with those 4 popular gadgets, OR a pair of Super Shears for FREE! Which of these free items do you like the best?
ASK FOR THE ORDER:
Mrs. _____, I wouldn't be doing my job if I didn’t ask. Would you like to try out the Homemaker set today and get your free gifts? (Smile and Nod)
If Yes: Congratulations! You’re going to love your Cutco. While I write that up, let’s look at accessories.
If No / Unsure: No problem! :-) If you don’t mind me asking, what is it about the Homemaker you’re unsure of? Is it a few too many pieces, or is it a little bit too much for the budget today?
(If your Customers LOVES the HM+8 but is on the edge CALL YOUR OFFICE!)!!!
Still No: No problem! :-) Let’s skip to the next set, which is our Galley + 6. It’s one of our most popular options... (Go to slide that’s labeled Galley+6 Set)
Next is our GALLEY SET…
It’s a perfect starter set and it’ll take care of all your needs...
As you can see, it has the Paring Knife for the air, Trimmer for small stuff, Spatula for sandwiches, a meat knife, a turning fork, a veggie chopper, and a bread knife. And it still comes with 6 Table Knives.
It’s a few less knives for a lot less money! Instead of paying $1549 for the Homemaker Set...
The Galley+6 Set is only $1116 in full or $226 per month for 5 months (interest free) (Only $57 per week!)
(Basic Galley: $859 in full or $175 per month for 5 months, only $44 per week!)
(Have them WRITE DOWN investment options on paper)
BUY NOW BONUS: If you get this set today, I can still include your ______ for free!
ASK FOR ORDER: Is that something you’d like to get today and get your ____ free?
If Yes: Congratulations! You’re going to love your Cutco! While I write that up, let's look at accessories.
If Unsure: If it makes a difference, we can do something else for free instead! (BBQ Set / (free items may be substituted for items of equal or lower value)
(If customer is on the edge, call office for a deal)
If still No: No problem. We also have starter sets... (next slide)
Can I buy pieces?: You could... However, our sets have the right tool for the right job, they're cheaper, they come with free stuff, and they're safer. If you don’t mind, I’ll show you our sets and if none of them appeal to you, we can pick out whatever pieces you want!
Step 1: Explain Each Set
These next two slides show the starter sets… They are great for building up over time and as gifts for family and friends.
Essentials + 5: This one comes with just the very basics - Paring Knife, Spatula Spreader, Turning Fork, Petite Carver, & Chef Knife and has the option for 5 table knives.
Studio + 4: This is our smallest block set, but still comes with 4 great pieces - Paring Knife, Trimmer, Petite Carver, & Spatula Spreader and still comes with 4 table knives. (next slide)
Space Saver: This set comes with 5 pieces - Chef Knife, Petite Carver, Trimmer, and two different sized Paring Knives, and it comes in a unique block that can lean on the counter or be hung on the wall.
All Knife + Kitchenette Trays: These tray sets are great for people who want to keep their knives stored in a drawer or on the wall. The All Knife Set comes with the Paring Knife, Trimmer, Chef Knife, Carving Knife, and Spatula Spreader. The Kitchenette comes with the bread knife, Turning Fork, Petite Carver, Paring Knife, and Trimmer.
Gourmet Set: This set has 5 of our specialty knives like a Cleaver, Santoku knife, and a Hardy Slicer and it also comes with a wide blade Vegetable Knife and a Boning Knife... (This set is also great for customers who want to upgrade their current Cutco Set and put this block right next to their current block.)
Step 2: Out of these starter sets, which one do you like the best?
(Present price of favorite starter set only)
Step 3: That set is only ____ per month for 5 months (which includes tax) or ____ in full.
(Have customer write down prices for the set they like)
Step 4: (Buy Now Bonus & Ask For Order)
If you get this set today, you can still have the Super Shears for free! Would you like to get that _____ set today, and get your Super Shears for free?
(May substitute free item for item of equal value. If your customer is on the edge, call the office for help or a deal!)
If yes: Congratulations! You’re going to love Cutco! While I write that up, let’s look at accessories.
If no / unsure: No problem, you can customize your own set. And even with a custom set you can break it up over a few months. Let me show you how it works... (next slide)
PAYMENT PLAN BREAKDOWN FOR REFERENCE
(An order over $400 is eligible for 5, 3, or 2 monthly payments, etc - ALL ARE INTEREST FREE)
With a minimum purchase of:
$400 - Can still put on 5-Pay
$200 - Can still put on 3-Pay
$70 - Can still put on 2-Pay (Minimum amount is based off of retail price-Line 1 on order form)
Mrs. ______, you can customize your own set and I can still get you something for free...
Special #1: “Pick 5 Special” Let’s make a list of your 5 favorite pieces you see yourself using the most, not ones you have to get, just the ones you like the most!
(Ask customer to write down their 5 favorite pieces on their “wish list” & you write them down in your notebook)
GREAT, can you give me one minute to work on those prices?
(CALL THE OFFICE FOR PRICES AND DEALS)
Okay I'm ready with the price for you... You can jot this down, the total for your customized set is $______ which breaks down to $_____ per month on a 5-payment plan.
Now if you get these 5 knives TODAY, I can give you a pair of Super Shears or 4 Table Knives for FREE! Which free option would you prefer? Great, would you like to go ahead and get this custom set today?
If Yes: Great you will love your Cutco! Let's take a look at the accessories just so you know what else is available to add either for now or in the future.
If no: No problem! (Go to Special #2- next slide) take a look at the accessories just so you know what else is available to add either for now or in the future.
(Go ahead and open the 3rd slideshow) (and Rep can CLICK HERE to jump to Gifts & Accessories)
If no: No problem! (Go to Special #2- next slide)
Special #2: “Buy 3 Get 1 Free” / Manager Special
Okay Mrs. _____, which one do you think you could live without?
My Manager has an AMAZING recommendation for this deal. This is a great custom set at a HUGE discount.
So, what we have for you is the most used knives, but also some of the most inexpensive ones. It’s basically a Studio Set without the block, for almost half the price!
(DRAW OUT PRICE BREAKDOWN SHOWN IN IMAGE ABOVE AND SHOW TO CUSTOMER / HAVE THEM WRITE DOWN)
Usually for this custom set, it would be $_____, however TODAY, because you've helped me out so much, for your Buy Now Bonus I can offer it to you for $_____ in full! That means that to try it out risk free, it would only be about $_____ today, about $_____ in _____ and about $_____ in _____So only about $__ a week!
ASK FOR ORDER: Mrs ____, would you like to go ahead and get your Petite Carver, Paring Knife, Spatula Spreader, with your Trimmer for FREE?
If yes: Great, you'll love those pieces!
Let's take a look at the accessories just so you know what else is available to add either for now or in the future.
If no: No problem, Mrs. _____, which are your three favorites? Ok give me 1 minute so I can show you our last special...
Special #3 is / Spend $175+ Get a FREE Ice Cream Scoop / Vegetable Peeler
Mrs. Jones, our last special is spend $175 and get a free Ice Cream Scoop or Vegetable Peeler!
Let's take a look at your 2 favorite pieces!
(HAVE THEM PICK THEIR 3 FAVORITES)
For those 2 knives, it's only ______ in full or _____/mo for ___ payments & I can give you the (Ice Cream Scoop or Vegetable Peeler) for Free! How does that sound?
If yes: Great, you'll love those pieces!
Let's take a look at the accessories just so you know what else is available to add either for now or in the future.
If no: No problem. Check this out (Go to Saving Your Buy-Now Bonus)
Mrs. _____, as long as you get at least something today my office will allow me to throw in free stuff when you upgrade later. It’s called saving your Buy-Now Bonus.
And of course, you’d still be helping me toward my goals.
Let’s see how much your favorite piece would be... which is your #1 favorite piece of Cutco? (How about the Trimmer?)
IF NOT SURE: Suggest the Trimmer: "The Wusthof Utility Knife is about $130, the Cutco Trimmer with the Double-D Edge is only $88 with tax, it is about $45 down, and another $45 in about a month if you want to break it up over two months. Would you like to get that piece today? I know You'll love it."
If not the Trimmer, call office for price of favorite piece: Your ____ is only $____ with tax, it is about ___ down, and another ___ in about a month if you want to break it up over two months.
Would you like to get that piece today? I know you'll love it.
(You can put any order over $70 retail price on a 2-pay. Recommend a DD edge to start with.)
If Yes: Awesome! You'll love that piece. I want to show you the accessories just so you know what else is available to add in the future- I'd hate for you to find out later that I didn't show you everything that was available and I missed something you would have loved. Let's go ahead and open the 3rd slideshow
DON'T FORGET RECOMMENDATIONS!!! (Click Recommendations tab)
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